Inventory & Order Management

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Gross Revenue

Gross revenue provides a key metric for evaluating the overall financial health and performance of your e-commerce business. It helps you understand the total income generated from sales before deducting any expenses.

Net Revenue

Net revenue represents the income generated after deducting all direct costs associated with product sales. It provides a more accurate measure of profitability compared to gross revenue, which only considers total sales.

Orders

Monitoring the total number of orders allows you to gauge the growth of your e-commerce business over time. A steady increase in the number of orders indicates positive business development.

Average Order Value

AOV is a key metric for maximizing revenue. By understanding the average value of each order, you can identify opportunities to increase sales by encouraging customers to spend more, such as through upselling or bundling products.

Items Sold

Monitoring the number of items sold helps in optimizing inventory levels. It provides real-time data on product popularity, allowing you to restock popular items and avoid overstocking less popular ones.

Refunds

Refund data is a key indicator of customer satisfaction. A high number of refunds may signal potential issues with product quality, customer service, or fulfillment processes. Monitoring refunds helps you identify and address issues promptly to improve overall customer experience.

Gross Discounted

Understanding the gross discounted amount allows you to assess the performance of your sales promotions and discount campaigns. It provides insights into the impact of discounts on overall sales volume and revenue.

Shipping

The shipping process plays a significant role in the overall customer experience. Knowing the details of shipping, such as shipping times, costs, and tracking information, allows you to provide accurate and transparent information to customers, enhancing their satisfaction.

New Customers

Monitoring new customer acquisition is a key indicator of business growth. An increasing number of new customers suggests that your business is expanding its customer base, which is often a positive sign of success.

Returning Customers

The number of returning customers is a key metric for assessing customer loyalty. A high rate of returning customers indicates that your business has successfully built a base of loyal, repeat buyers.

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